|
|
|
WHAT IS DETAILING?
The professional detailer understands that detailing is both "art and
science." The "science" of detailing includes such concrete elements as
chemicals, equipment, knowledge of vehicle surfaces, industry standards, and
customer requirements. The "art" of detailing is the activity of combining
these elements into procedures that work for each specific situation.
Success in doing so yields quality service and, ultimately, a delighted
customer. This is our primary goal at Convenient Car Care,Inc.
|
 |
In our quest to achieve quality service, we educate our employee's in the
"science" aspects of detailing by attending seminars, workshops, and
conventions; maintaining memberships in professional detailing
organizations, and scouring through industry trade magazines. And, of
course, we constantly experiment with new products and equipment in an
effort to fine-tune our procedures in such a way as to optimize efficiency
and effectiveness.Obviously, anything that increases either of these
measures is of great benefit to us and our customers.
|
 |
The definition that I propose here is the one I use on a day-to-day basis
and helps me answer the nearly daily customer inquiry, "What is detailing"
It goes like this: Detailing can be defined as the systematic rejuvenation
and protection of the various surfaces of a vehicle.
|
Let's break this definition down into its components.
|
"SYSTEMATIC"
Refers to the fact that, as we detail a vehicle, we use specific procedures
and place those procedures in an order that allows us to do the work in the
most efficient and effective manner. "Efficiency" is a measure of the
quickness of the procedure whereas "effectiveness" is a measure of how well
the procedure actually works. For example, anybody can wash and wax a car.
Most home detailers, however, would spend an entire Saturday doing so.
Because we are systematic in what we do, we can (1) complete the same
activity in two hours or less (efficiency), while (2) yielding a product
that is far cleaner and better protected (effective) than the home detailer
would have ever dreamed!
|
"REJUVENATION"
Refers to the procedures that we use to return the vehicle at or close to
showroom condition. These procedures range from removing the excess dust
from a collector's vehicle that is permanently stored indoors, to all that
is necessary to re-vitalize a never-cleaned mini-van that has transported an
entire family around for the last ten years!
|
"PROTECTION"
Refers to the procedures that we use that will help to keep the vehicle
looking new after we leave. That is, when the rejuvenatory activities are
complete, we apply protectants that, for example, keep the paint from
oxidizing, keep the leather from drying, and keep the tires black.
|
"VARIOUS SURFACE OF THE VEHICLE"
Refers to the fact that a vehicle is made up of dozens of surfaces (e.g.,
paint, exterior trim, wheels, carpet, seating, interior trim, etc.), each of
which has any of a number of possible compositions (e.g., paint:
polyurethane, lacquer, enamel, clear-coat/base-coat, conventional). It is
our responsibility as professional detailers to understand how to rejuvenate
and protect each of these surfaces, regardless of the specific surface
composition. For example, leather seating is rejuvenated and protected in a
completely different manner than upholstered seating.
|
Hopefully, this explaination will provide you with an overall view of what Detailing is.
|
Thank You for your interest in Convenient Car Care,Inc.
If you have any questions regarding our services.
Please feel free to contact us at
1-800-308-0830 or info@aboutdetailing.com.
|
|
|
|
